Renovation · Interior Design · Construction · Malaysia

Stop losing theleads you already paid for.

HotLead catches every WhatsApp enquiry, makes sure one salesperson owns it and follows up, and shows you which ads and which staff actually make money — so the jobs stop slipping away.

We set it up & train your team · Full refund if you're not happy after a month

Live · Lead pipeline
Connected

Customer · WhatsApp

SY

+60 12 345 6789

via Facebook ad · now

Hi, saw your FB ad. Renovate a 3-room condo in Mont Kiara, budget around RM 80k.

Sorted in 47s · real lead

Created · Lead

Lead · #L-04812

Siti Yusof

New

Source

Facebook

Budget

RM 80,000

Property

Condo · Mont Kiara

Scope

Kitchen + living

Reply to customer · 2s
Assign to salesperson · auto

Assigned · Salesperson

BC

Bobby Chong

4 open · 2 quoted

Marked contacted

No app login · one tap

Funnel · this week

New92%
Contacted72%
Appointment42%

Captures every lead, from every channel you run

WhatsAppFacebookInstagramGoogleTikTokWalk-in & referral

If this sounds like your week

Your phone, all day.

Saturday. Sunday. 11pm. Same story.

10:42Battery 14%

WhatsApp

87 unread
FB

FB Leads

8:14 AM

12 new conversions overnight…

67
A

Sales · Ali

11:47 PM

Boss, did you forward the Mont Kiara lead?

3
G

Google Forms

1:22 PM

New submission · Kitchen reno · Bangsar

12
B

Sales · Bobby

9:03 AM

Customer reply for the RM 80k quote ah?

5

+ 43 more unread chats

What HotLead does

From WhatsApp message to closed deal — without you in the middle.

1

Capture every enquiry.

From any channel — WhatsApp, Meta, Google, TikTok, walk-in, referral. One inbox, one record each. Nothing lost in 1,000 chats.

SY

+60 12 345 6789

via Facebook ad · 2:14 PM

New
Hi, I saw your FB ad. Looking to do kitchen + living reno for my Mont Kiara condo. Budget around RM 50k. Can you send me some examples ah?

Built for reno · Built for Malaysia

No MQLs. No SQLs. Just leads.

CurrencyRM
TimezoneAsia/KL
Phone format+60 E.164
ChannelsWA-first
VerticalsReno, ID, fit-out
RolesBoss + sales

The fields you actually use

CondoLandedSemi-DBungalowShopOfficeFull renoKitchenBathroomWardrobeFit-outRepaintModernMinimalistScandiJapandiClassicIndustrial

And lost-reason tracking

Price too highTiming not rightCompetitorGhostedWrong fitChanged plans

So you finally answer: why are we losing?

One real firm

An RM 20M reno firm — off WhatsApp, finally.

RM 20M / year reno firm
FB · IG · Google · WhatsApp
Malaysia
Before, every lead came straight to my phone — I'd be replying to WhatsApp on my holiday. Now HotLead warms them, filters the time-wasters, collects the details, and only passes real buyers to my sales team. I can finally enjoy my vacation.

WFounder · RM 20M / year renovation firm · Malaysia

Reply to a new lead

A few daysInstant

Leads handled

Lost in WhatsApp100s, none dropped

The owner on holiday

Stuck on WhatsAppActually on holiday

Not a generic chatbot

Every lead is worked with a purpose — then handed to a human to close.

Step 01

Warmed instantly

Every new enquiry gets an instant, on-brand reply — so the lead stays warm instead of going to the firm that answered first.

Step 02

Time-wasters filtered

Tyre-kickers, wrong numbers and spam are screened out, so the sales team never burns time on leads that were never real.

Step 03

Details collected

Budget, scope, location and timeline are gathered up front — the salesperson opens a complete lead, not a blank chat.

Step 04

Handed to real sales

Only genuine, ready buyers are passed to a human salesperson to build the relationship and close. People close — not a bot.

The moat

See exactly where your funnel leaks.

Other CRMs show counts. We show rates. You fix the stage that's actually broken.

Per stage. Per salesperson. Per source.Stuck-lead alerts when something stalls.Built for renovation funnels — not B2B SaaS.

This month · 142 leads

0%close rate

New → Contacted142110
0%
Contacted → Appointment11059
0%
Appointment → Quoted5924
0%
Quoted → Won247
0%

Appointment → Quoted is your leak

Now imagine next Monday

Same firm. Same team.
Completely different week.

8:14 AM

You drink your coffee.

One summary notification. Nine leads sorted, seven routed, two filtered out.

11:30 AM

You shift RM 5k from Facebook to TikTok.

TikTok closes 5 of 18. Facebook closes 4 of 32. The numbers told you.

3:45 PM

You save a RM 60k contract.

Quoted 8 days ago. Going cold. HotLead pinged. You called.

7:00 PM

Laptop closed. Dinner with the kids.

The system runs without you.

WhatsApp morning

67 unread0 unread

First contact

4+ hours< 5 min

Leads slipping / wk

~120

Side by side

Why not WhatsApp + Excel? Or a generic CRM?

They were never built for a Malaysian renovation firm. HotLead is.

Where leads live

WhatsApp + Excel today

Buried in 1,000 chats + an Excel file

Generic CRM

A desktop CRM nobody opens

On HotLead

One central inbox. One record each.
Reaching a salesperson

WhatsApp + Excel today

Screenshot. Forward. Hope.

Generic CRM

Manual entry — or a Zapier zap that breaks

On HotLead

Auto-routed in seconds.
Status updates

WhatsApp + Excel today

"Did you call Ali yet?"

Generic CRM

Too clunky for sales — they don't bother

On HotLead

Live on your dashboard.
Knowing which ads actually work

WhatsApp + Excel today

Gut feel — or your agency's "lead count" report

Generic CRM

Built for B2B SaaS pipelines, not renovation

On HotLead

Close rate per channel and campaign, in RM.
Knowing this month's pipeline

WhatsApp + Excel today

Ask each salesperson, one by one

Generic CRM

Reports made for SDR managers, not reno bosses

On HotLead

One glance at the dashboard.
Weekend WhatsApp time

WhatsApp + Excel today

11pm Sunday, still on it

Generic CRM

Same — WhatsApp still pings you

On HotLead

Brunch with the family.

FAQ

Questions reno bosses ask us.

Do my customers have to change how they message me?

No. They keep messaging your WhatsApp exactly as they do now. HotLead sits on top of it — nothing changes for the customer.

Is this an AI that replies to customers for me?

Your salespeople always close the deals. HotLead sorts every enquiry, assigns it to the right person, reminds them to follow up, and shows you the funnel. If you want, switch on the optional AI assistant — it warms each new lead instantly, filters out time-wasters, and collects budget and scope before handing the real buyers to your team. You can take over any chat anytime.

How long does it take to set up?

We do it for you. We connect your channels, import your team, configure routing, and run a test lead together — most firms are live in about a week.

My team isn't very tech-savvy. Is it hard to use?

It runs on the WhatsApp they already use every day, and we train your boss and salespeople during setup. There is no new app for them to learn.

What does it cost, and what if it doesn’t work for us?

We set it up and train your team, and you get a full refund if you’re not happy after the first month — the risk is on us, not you. Message us for current pricing.

Does it work for my kind of renovation business?

Yes — it’s built for Malaysian renovation and interior-design firms: full-home contractors, ID studios, kitchen/bathroom specialists, and extensions.

Resources

Playbooks for winning more renovation jobs

Practical, Malaysia-specific guides on WhatsApp leads, follow-up, and sales funnels.

View all resources →
Metrics14 min

How Long Does It Take to Close a Renovation Lead in Malaysia? The Sales-Cycle Clock Owners Never Watch

Most owners track their conversion rate and ignore the other half of the picture — how long a deal actually takes. In home improvement the sales cycle has doubled from 30 days to 60-plus, and a Malaysian reno runs longer still because of loan approval and vacant-possession keys. Here is what a healthy time-to-close looks like, why you should not try to shorten the buyer's half of it, and how deal age tells you a stalled lead from one that is simply marinating.

Read →
Construction12 min

The JMB Enquiry Isn't a Homeowner Lead — Why Contractors Lose Strata Building Works

A WhatsApp from a JMB chairman asking you to quote a condo repaint or waterproofing job looks like any other lead — so contractors answer it like a homeowner, and lose. The buyer is a committee that votes over months, not a person deciding this afternoon. Here's how to win the strata job.

Read →
AI12 min

Can AI Assign Renovation Leads to the Right Salesperson? I Tested Smart Routing vs a Dumb Rule

A new WhatsApp lead lands and someone has to own it in seconds. The 2026 reflex is to let AI read each enquiry and pick the best-fit salesperson. I built that, then built the boring version — AI tags the lead, a plain rule assigns it — and measured both. The clever one lost. Here's why the assign step is the one place a dumb rule beats smart AI, and what a Malaysian reno or ID firm should actually wire up.

Read →

Let's chat

Stop running operations. Start growing your firm.

Tell us about your business. We'll show you what changes for you — in about 15 minutes. Hand us your numbers; you're running by next week.

We set it up and train your team. Not happy after a month? Full refund— the risk's on us.

Replies usually within an hour, during the day.

What changes for you

Same firm. New rhythm.

  • No more 67 unread WhatsApp messages before coffee
  • No more "Did you call Ali yet?" all day long
  • No more guessing which ads actually closed deals
  • No more 11pm Sundays still on the phone

You stop running the operation. You start growing the firm.